Ruwa is a contemporary modest fashion brand redefining elegance with purpose. Blending timeless elegance with modern design, we craft luxury to everyday wear abayas and co-ord sets with fabrics sourced from Dubai , making modest fashion luxurious and accessible to everyone.

In just 1.5 years, Ruwa has grown from a small Instagram startup to a trusted modest fashion brand with 1000+ satisfied customers worldwide. We began with abayas and expanded into modest co-ord sets, with exciting new products like Hajj packs, prayer mats, and prayer caps coming soon, in shaa Allah. From local pop-ups in Islamabad to being selected for Pakistan’s most celebrated event, Mashion Bazaar, our journey reflects the trust and love of our global community.

Our journey began with abayas and co-ord sets designed to bring comfort and style to your daily life.